While our design team can build your site and put you on the right social media services, you need to keep in touch with, and engage, your clients, customers or users. That will keep your business in their minds, raise awareness of your services and products, and keep a conversation going that may turn into more deals.

Keep in season/on trend

Anyone with seasonal ranges should update their social image banners on the likes of Facebook and Twitter to reflect what’s currently hot, effectively creating free advertising. Be it a latest product line, summer or winter wear (business or holiday) or your latest offers, keeping the images up to date shows you take social media seriously, creates interest and provides variety. If there is nothing obvious then update your logo with a seasonal theme.

Build lists of followers

On Twitter or Google+, you can organise your followers into lists, which makes it useful for following particular topics or conversations. Keeping the most important people to your social media efforts on a relevant list (influencers, regular clients, prospects and so on) will show that you value them, and keep your posts and website higher in their priorities.

Focus your efforts on what works

See how the social media links on your main website are performing. If most of your visitors tweet about your site or products, then perhaps you should focus your social efforts on Twitter’s service. Check regularly to see where there is growth and ensure you look out for growing social trends and new services to keep your site looking current by adding links and sharing buttons to them to help capture future customers.

Check out the competition

There’s nothing wrong with having a peek at what any rivals in your field of business are doing. Explore their social media efforts and see what can be applied to your own sites and services. Bring your own voice and unique offerings to their approach (be it competitions, caption contests, different types of offers) and you can boost your audience and engagement.

What are your social media goals?

You shouldn’t just be doing social media for the fun of it. Ensure that you have a business aim, be it a certain number of local followers, or people from your industry, or targets for people reaching your website from social media. Review these regularly to see what the progress is and focus your next efforts on meeting or beating those goals.

If you’re hoping to give your business a unique look and identity, the chances are that your first port of call will be to hire a graphic designer, but what happens if you don’t know how to choose a graphic designer? Hiring a professional from outside your own organisation and giving them such an important role in branding can be a daunting prospect, but with these top five tips for choosing your graphic designer, you should have no problem finding a professional who’s up to the task.

1. Ask around

This is the simplest way to build up a list of potential designers who already have an established, positive reputation. Talk to friends and business connections who have used the services of a graphic designer before and find out who they’d recommend.

2. Decide exactly what you want

Once you have a list of possible designers you might consider hiring, decide exactly what service you’re looking for and narrow down your choices accordingly. If you’re looking to have a logo for your business made up, reduce your list to graphic designers who have proven experience in that particular area. If you need advertising material, then parse out the designers who haven’t previously worked on marketing campaigns. Ideally, this should leave you with a shortlist of talent, any of whom could prove well-suited to the task you have in mind.

3. Look at their website

This might sound obvious, but a graphic designer who’s good at their job will, almost by definition, have a well laid-out, professional-looking web-page or website. This is the first test any graphic designer should pass before you consider hiring them. After all, if they can’t create a good look for their own business, you can’t entrust yours to them!

4. Do background research

Once you’ve found a graphic designer you think looks promising, it never hurts to verify that gut feeling by looking up reviews of their work and comments previous employers have made on the quality of what they produced. It may take a little time, but it’s a lot better than discovering a fatal flaw at the interview stage.

5. Finally, remember there’s more to the choice than just picking the most talented designer

A good graphic designer is someone you can have a conversation and collaborate with; someone who will take on board your ideas and give you feedback and suggestions. If you feel like a designer may not be susceptible to your input at the interview stage, choose someone else! No matter how much of a wunderkind they might be, the quality of work will mean nothing if it’s not what you asked for.

If you’re still confused on how to choose a graphic designer but you need somebody reliable, professional and keen to ensure you get the best quality work, give us a call today and let us help you!