We’ve talked about it on this blog before, but we’re here to talk about it again. If you’re starting up a new business, it is crucial to ensure your business’ marketing and branding is on point, before it launches.
Why? You need to make that big impact, and with a weak brand and design, you won’t stand out – no matter how good your product or service is. Put yourself in your target audience’s shoes – if you became aware of a new product or service, but its branding and marketing was weak, it would likely make little to no impact on you, resulting in you not trialling the product or service. Visualisation is key, and you need to ensure your business is visually appealing in order to capture the attention it deserves. Utterly Gorgeous Fudge, a new homemade and handmade fudge business, approached us for a professional brand identity, logo design and website to promote her business to potential customers and suppliers.
Emily Selfe, founder of Utterly Gorgeous Fudge, contacted us prior to her launching, as she knew the impact she wanted to make was hard-hitting and memorable. Emily didn’t want to take shortcuts only to realise further down the line that she had wasted valuable time on launching her business without having the correct marketing strategies in place.
We sat down with Emily and established what her vision for Utterly Gorgeous Fudge’s branding was. She wanted it to have a luxurious, classic and high-end look and feel to it.
Once this objective was achieved and Emily was happy with the end result, we helped Emily begin to think about the desired packaging design by generating a series of realistic mock-ups with the logo and branding situated on a variety of different fudge box designs.
This helped Emily see the real potential of how her business could evolve and provide a realistic vision of what the physical marketing materials would look like. We know starting a new business can be daunting, but it can also be extremely exciting when you start to see your visions brought to life, and that’s what we’re passionate about here at Thomas Design. We love being able to take your ideas, and turn them into reality – showing you what is possible! Have a look at the new brand identity here.
If you’re a start-up, get in touch with one of the team today and find out how we can help you turn your visions into a reality.
Telephone: 01792 825624