If your business has reached the point where it’s time to ditch the old website and welcome the new, then you’ll want to make sure you get as much ‘bang for your buck’ as possible; but how do you make your website give you a ROI for years to come? Read on to find out more about boosting the longevity of your next website…
Keep it fresh
A good website gives a business a platform to advertise it’s goods and services 24-hours a day, 7-days a week, 365-days a year. It’s something that you should have complete control over and update regularly as your business grows and changes. However, businesses often lack the time and more importantly the desire to maintain their websites; which can cause them to slip away almost undetected for months or even years. Before long customers will start to notice that your prices are completely out of date and you’re still advertising Christmas offers from last year – This can make you look stagnant, un-responsive and ‘old-hat’ in the eyes of your customers.
So our first piece of advice today is to ensure regular maintenance of your website. Adapt it to suit changes in your business including opening hours, sales, new product lines etc. and make sure you keep everything as accurate as possible to keep users engaged. This should improve the longevity of your website and the added bonus is Google will note changes have been made, which could improve the SEO of your website, thus potentially attracting more visitors.
Keep It Simple Stupid
The old saying ‘Keep It Simple Stupid’ (or K-I-S-S) explains this next point perfectly. Don’t convolute your website with unwarranted detail or information that your customers don’t need. Quite often your website is the first impression visitors have and it can make or break whether they choose to go any further. Try enticing them with a simple heading saying who you are and what you do, instead of industry jargon that may intimidate or confuse your customers. Remember – If they’re interested they’ll get in touch with you to find out more so there’s no need to bore them to death with several pages about your company history.
This is our next piece of advice on website longevity – Keep it simple, clear, honest and straight-to-the-point. If your website is easy to read and quick to flick through, then your customers can get what they want easily; if they are struggling to search for what they want, they will go elsewhere.
Newer is better
Technology is always improving and adapating. There’s no doubt that as soon as you’ve got the latest smartphone a newer version will be out within a few months; this is the same for most digital technologies including computers and by extension web technologies. Whilst the last version of PHP may stick around for years to come, you still need to ask the question when buying a website if it will be built using the latest coding languages; if not your website is behind before it’s even launched. As well as coding languages, it’s important to think about how your new website will work cross-platform i.e. on mobile devices and computers. Having a mobile-responsive website is key in the modern market place; We Are Social concluded: “…that mobile browsing currently accounts for half of the world’s web traffic, noting a 30-percent increase in mobile usage year-on-year.”* So it’s imperative that your new website looks great on your visitor’s smartphone.
So our last piece of advice to you is to make sure your new website is build with the best tools available and utilises the lastest technologies to make sure it loads as quickly as possible, operates in the most user-friendly manner as possible and most importantly gets you the ROI that you want.
At Thomas Design we build and host fantastic value websites for SMEs that not only look great, but are built to the highest specifications available. We give honest, free advice and work closely with you to build a relationship based on trust and proven results.
Have you got any further questions? We’d love to talk more. Contact us on: 01792 825624 or email us at: firstname.lastname@example.org
*Source – https://thenextweb.com/insights/2017/01/24/digital-trends-2017-report-internet/