The Background
UK Magic Mirror Hire is a company that delivers a unique photo booth-style experience to weddings and parties throughout the South West and nationwide. The business model fits a popular niche, renting out technology for party-goers to take, print, and share their photos on social media. Instead of standing in a photo booth, revelers can check themselves out in the mirror and get their picture taken.
When UK Magic Mirror Hire approached Thomas Design, they were looking for ways to improve their current search engine ranking, generate more leads, and increase bookings. In a marketplace with multiple competitors, reaching the top of the search engine results pages is pivotal in success.
The Solution
All too often, a business’ website will rank for keywords that fail to drive the right kind of targeted search traffic. Ultimately, just getting visitors to a site won’t necessarily convert into sales or bookings. When planning the SEO campaign for UK Magic Mirror, we were very mindful of this fact.
We not only wanted to increase traffic to the website, but we wanted to ensure that these leads would convert to bookings. To achieve this, we targeted highly focused key terms that matched the search intention of potential customers aiming to book photo booth experiences for their wedding reception. This included the use of specific local keywords.
To complement the SEO campaign, we also ran Google Ads for the business. Drawing on years of experience and knowledge of managing Google Ads campaigns, we were able to apply a variety of proven techniques that made the best use of their daily budget to generate leads.
Throughout the Google Ads management campaign, we sent out a weekly report to UK Magic Mirror Hire that allowed them to measure the effectiveness of our endeavors and adjust their spending accordingly.
The Results
Following our efforts in both the SEO and Google Ad campaigns, we were able to improve their ranking position considerably. After just two months, their website was ranking in the top five positions for national key terms, and number one in many of the local key terms.
The cumulative results was not just that UK Magic Mirror Hire were starting to see their website where it belonged at the top of the results pages, they also started to see the increase they were hoping for in their bookings. Since taking advantage of our digital marketing services, the company has started to receive three to four bookings each day through the website.
We’re not the only ones who believe the campaign was a success. UK Magic Mirror Hire’s owner, Paul Richie, had this to say: “Since using Thomas Design to manage our Google Ads and website SEO, we have seen a massive increase in business in a very short period of time, really happy with the service, communication and especially the increase in business!”
If you’re looking for ways to boost your rankings and attract more leads, find out what Thomas Design’s SEO services can do for you. Get in touch today to learn more.
