It can be difficult keeping up with the latest trends and ensuring that your business is ahead of the curve when it comes to online marketing.
There are changes every year and 2019 is no different. Business owners often get caught up in trends that are often no more than gimmicks too. It’s important to instead focus on effective marketing strategies that will help your business perform and reach greater success rates. So, let’s look at some of the best options for your marketing strategy this year.
Video Is Crucial
Content is king and today, video marketing is the crown. Ultimately, this means that you can start to lean away from the long articles and instead provide your customers with videos. Latest surveys reveal that a stunning 64% of users said they were more likely to buy a product after watching a video showcasing it. This could be a good fact to keep in mind when planning ad marketing campaigns. Video is going to grow in 2019 and it’s already alarmingly popular. 100 million hours of video is watched on Facebook every single day so it should go without saying it needs to be part of your campaign strategy. If not you will be behind the times because a review on HubSpot showed 48% of marketers were planning to introduce Youtube as part of their campaign.
SEO is always going to be a crucial part of any marketing strategy. You do need to think about what causes your rank to increase but also what causes it to fall. One of the greatest causes of a high bounce rate has to be customers not being able to find what they want. So, you should be looking for ways to make it as easy as possible for them. Chatbots are definitely the answer in 2019. They provide an increased level of interactivity on your site and also allow a way for users to quickly find exactly what they are looking for. They are basic bots that can communicate with customers before potentially connecting them with a member of your team.
Content Is The Most Popular
Search engine optimisation tactics is the most successful promotion tactic for 50% of marketers according to a recent poll. Content marketing is the best tool for 58% of pro marketers. As such, you do need to make sure that you are developing high-quality original content that users can connect with. These days, it’s important to vary your content as much as possible. Infographics are a fantastic choice because they can provide the info users want in minutes.
Retarget On The Market
Finally, retargeting should be a major part of your strategy in 2019. 3 out of 4 consumers will notice retargeted ads that appear on their web pages as they continue to search online. This is a great way to make sure that you are not missing potential customers. One in five marketers do provide budgeting for retargeting as part of their services and 46% of SEO professionals believe that retargeting is actually the most underused form of online marketing technology. So, it could provide a great competitive advantage for you.