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Design & digital marketing trends you’re sure to see in 2017

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Design & digital marketing trends you’re sure to see in 2017

How quickly time flies! Over the past few weeks we have been blogging about our predictions for website design and development, print, graphic design and digital marketing in 2017. The world of design is one that is constantly changing, so predicting the next big trend now is more important than ever!

If you’ve yet to look into our 2017 predictions series on the blog, fear not because we have summarised them in this blog post!

Think minimalistic

As obvious as seems, it’s still vital to ensure your website design makes your visitors’ experience as enjoyable and straightforward as possible. 2017 is most definitely the year for minimalistic designs. For a website, using this particular style means not only quick loading times, but also easy access and navigation around the site. And it’s not just in website design where minimalism is making itself known - graphic design is also travelling down the minimalistic route. This means we’ll be sure to see simple lines, bold colour patterns, ultra-minimal typography and layouts; all guaranteed to polish your brand, whilst still appearing cutting-edge.

Embrace your individuality

As we’ve already mentioned, minimalistic designs are here to stay. A simple website design means you can combine it with something more personalised to help your brand stand out. Stock imagery for instance is not only quick and easy, but also cost effective. Whilst this is a good design tactic, it isn’t something that should be used consistently. By going the extra mile in creating personalised images and videos, you can guarantee it will help you stand out from the crowd.

Individuality ensures that your website can be more identifiable to your brand, and not just another website that blends into the background.

Also, let’s not forget about illustrated designs! Providing your brand with this human touch is becoming increasingly popular as a way of inserting a component of playfulness. Illustrations offer originality, which as we all know is a desirable trait in an already crowded marketplace.

Scalable vector graphics (SVGs) and User Interfaces (UIs)

SVGs aren’t pixel or raster based, meaning they can be scaled into whatever way you want them to appear. Plus, it’s not just in website design where we’re seeing vectors, for example, in logo development we’ve already begun to see this trend develop as a way for companies to attract younger consumers.

User Interface (UI) design patterns are recurring solutions that have the ability to solve common design problems - perfect for establishing a user friendly website. Whilst UIs can appear generic, there are still other possible ways to enhance the personalised aspect of your website.

Content is King

Content is still king, which isn’t going to be changing anytime soon. Something that is altering is how content is being delivered. Whether you do or don’t include video content has been proven to determine how long visitors spend on your website. It’s clear to see that embedding video content is the way forward!

With so much information available online, consumers can only read so much before their interest begins to waver. Modern audiences favour being treated to an image and/or video that can sum up any written content you hope to relay to them. In a world where digital is everything, almost everyone has access to some sort of recording device that can create simple messages in a fast and sharable format. Video content is extremely sharable, with the public keen to share this content/information with friends and family.

Marketing website Hubspot has already predicted that video is set to continue taking over the internet. Recent statistics show that embedding a video on your business’ website can increase conversion rates by 80%, with 92% of mobile video consumers sharing videos with others (

Posting your video link to your social media platforms increases traffic to your website, and also encourages people to share your video. Whilst Facebook launched their Facebook Live video feature in 2015, 2016 was the year it really took off. Facebook Live videos are unedited, quick and to the point. Facebook Newsroom statistics show people are likely to spend 3x more of their time watching a Facebook Live video as opposed to a video which is no longer live.

So whilst you can rest assured that content is still the most important part of any website, keep in mind that your website/ blog will suffer if the content you are uploading is just for the sake of it. Readers will soon realise if uploaded posts aren’t impacting them, and as a result, they most likely won’t return.

With blogs like DigitalMarketer debating about quality over quantity, it’s becoming clear the future of content marketing, is directly related to the quality and maintenance of content being published.

Date: 25.01.17

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