What to expect in 2017 – Website design, Print and Digital Marketing
First of all, we’d like to say Happy New Year to all of our fantastic clients and readers – we hope you have had a fantastic festive period and are settling back into the swing of things.
To kick off 2017, this month, we’ll be looking at expectations and predictions for the website design and development, print and digital marketing world, so let’s get started!
User experience and layouts
In this revolving world of digital technologies, instant access to mobiles and the internet, website designers and developers are having to ensure both mobile and desktop versions of the website they are creating are easy to use, as well as visually pleasing and attractive.
The above may seem obvious, but with the competition businesses are facing now more than ever, it’s crucial to make sure you are spelling it out for your customers, so to speak, through your website design.
Yes, some websites can be seen to be quite “samey”, as the end goal for most business’ websites is to allow the customer to navigate and use the website in a simple and quick way. This often means designing the website to adopt a fairly minimalistic approach. But how do you stand out from the crowd with a simplistic design?
The most important function of a good website development and design is for your customers navigate and use your website flawlessly, without any hiccups. That means quick loading times, ease of access and navigation to what they are searching for and for the website to be visually pleasing, and so sometimes, the minimalist approach is the best one to take.
User Interface (UI) Design patterns are extremely common for driving websites to become more user friendly. These patterns are recurring solutions that solve common design problems.
These tried and tested UI patterns, although may be “samey” or generic in some ways, they work and provide good user experience, which is the ultimate end goal. Start there and enhance your website to make it more personalised as you go along.
As mentioned above – website designs are following a similar pattern and there’s nothing wrong with that, but you need to be able to pair this with something much more personal in order for your brand to stand out.
Stock imagery is quick, easy and can be cost effective also, but is it the right choice to consistently use it? No, is the answer.
Going that extra mile and creating your own images and videos is what will really make you stand out from the crowd. Your readers and customers will appreciate how much you value originality and will respect you for that.
This originality and uniqueness will make your website far more identifiable to your brand – it won’t be just another website that blends into the background.
Scalable vector graphics (SVGs)
An SVG provides website designers with many advantages – compared with more traditional formats such as JPEG, PNG and GIF.
What is the difference? They are scalable and they are vectors. We know that seems to be so obvious! What we mean is, they are not pixel or raster-based – therefore, they will appear how you want them to appear on any screen and on any device.
SVGs also don’t require HTTP requests, so if you have ever run a page-speed test on your website in the past, you may have noticed that HTTP requests can slow down your website.
Video content is king
Content is still king – we don’t have to worry about that changing! What we do have to look to however, is video content, not just written content.
Video content is making a significant impact on the length of time visitors are spending on your website, as well as conversion rates – it’s about time you got thinking about the possibilities of what videos can do for your business!
The marketing website Hubspot, has predicted that video is set to continue to take over the internet and recent statistics are showing that embedding a video on a landing page can increase conversion rates by 80%, and 92% of mobile video consumers share videos with others.
Content is still the most important part of any website and should continue to be at the main focus.
A Hubspot infographic [https://blog.hubspot.com/marketing/video-marketing-statistics#sm.001jxtwdk1ctkdgrum21vlf75cxk2] states:
- 90% of users say that product videos are helpful in the decision process
- 75% of executive watch work-related videos on business websites at least once a week
- 80% of users recall a video ad they viewed in the past 30 days
- 92% of mobile video consumers share videos with others
So what do you think will make the cut in 2017? Do you have any predictions for the website design and development world? Let us know in the comments!
To all of our clients and readers, past and present, we want to say a huge thank you and a Happy New Year to you all! 2016 was a great year for Thomas Design and we’re not done yet. We’ve got so much to look forward to this year, and we can’t wait for you to be a part of our journey!