2016 – What made the cut?
Before we get into this week’s blog post (and our final post for 2016!), we wanted to let you all know about something we are incredibly proud of achieving this year. Our ‘Done for you’ marketing package has leaped from strength to strength.
Last week alone, we generated 194 orders on one of our fantastic client’s websites, and on average, we generate a huge 700-800 orders per month for them. If you would like more details on this package (available for an affordable £45/per month), please get in touch. We’d love to help you configure what would work best for you and your business.
The end of 2016 is fast approaching, so we thought we’d take a look back on the year to see what was predicted to be a trend in the website and graphic design world.
The power of images
At the beginning of 2016, it was expected that the rise of image use would overpower content. Obviously, good copy is vital for SEO reasons, but it’s also crucial for the readers to enjoy using your website for them to return. However, the importance of incorporating good quality, eye-catching and relevant images is soaring, and isn’t slowing down anytime soon.
Good copy, along with a good image, instantly makes the blog post or website page more engaging and shareable. These days, people want to be able to share the most engaging posts with their social media following, and sometimes, the use of words alone isn’t enough to make the cut.
The never ending scroll has stayed with us in 2016, and isn’t about to fade out anytime soon. It’s important for websites to still incorporate separate pages for quick and easy navigation, however the infinite scroll improves the user experience, eliminating unnecessary clicks and improves the overall sleek-like appearance.
Desktop push notifications
We are all too familiar with the ping sound our mobile devices make when we get a notification; whether it’s from a social media platform, app, or incoming messages and phone calls. Website and app developers have been concentrating on these “push notifications” for mobile devices for quite some time, but what has been a main focus as of late, is push notifications for desktop use.
Push notifications for desktop use is becoming more and more popular, as website developers are trying to increase engagement of its users on more devices than just mobiles. For example, website developers are now moving on from targeting custom through newsletters only, relying on the reader to open it and click the link. However, these pop up notifications can become slightly annoying, depending on how often they make an appearance – it’s important to ensure you are not pushing potential customers away by becoming a nuisance.
We must address the Flat 2.0 design which has taken the website design world by storm over the past year. This minimalist approach is clean, adorns large amounts of white space and features big and bold typography – something which many favour due to its simplicity and ease of navigation.
This design trend is set to stick around for quite some time due to its flexibility and ability to be partnered with more intricate designs and images.
Stepping back in time
However, even though the minimalist style has proven to be the design of choice for many, this year, the website design world has stepped back in time, visiting an almost retro styled approach. The aim is to stand out from the crowd and be different to your competitors, and with an increase in the minimalist, futuristic approach, designers are revisiting styles which evoke a more nostalgic feeling. Be ready to welcome bright colours, geometric prints and pixel art!
Finally, from all the team at Thomas Design may we wish you Merry Christmas!