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A freelancer’s guide: Taking the traditional route to increase client base

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A freelancer’s guide: Taking the traditional route to increase client base

We don’t have to explain to you about the digital landscape enlarging more and more each day, and while it has its many benefits, it can also make you and your brand fall into the oblivion if you don’t step outside of the box every now and then.

Sometimes freelancing can be a tricky job. If you have customers and clients requesting ongoing projects to be worked on, it can be a great, however it can also be extremely stressful if you experience a quiet period when your customers aren’t needing any further work to be provided at that time.

When this happens, it’s natural to feel anxious and (more than a bit) stressed. Although it may seem logical to employ the wonders of the internet to see you through this difficult patch, you must think rationally. How many other freelancers are out there currently using the internet to increase their customer conversions? Probably quite a few to say the least.

Therefore, it’s time to think outside the box of the digital world, and jump back in time, revisiting the more traditional methods.

Sending a personalised, branded letter (yes, we are talking about hardcopies) which directly slips through potential clients’ letterbox, is a great way to stand out from your competitors. Nick Gibson, a digital marketing freelancer [] is a fine example of using this technique to work to your advantage.
Gibson decided he needed to try a different approach to contact potential clients, rather than employing a standard direct email. He decided to send handwritten speculative letters to potential clients. Now, we’re not saying a handwritten letter is a must, a typed up and well branded letter can do the trick. The point is, the effort that went into making hardcopies of the letter and sending them out directly to potential clients, shows your dedication and commitment to your services and what you could offer the company.

Nick compared his results of direct emails with the hardcopies he sent out. The direct emails he sent out returned little to no responses, however out of the 100 hardcopy letters he mailed, Nick received 14 replies which led to client conversions.

Within the mail pack Nick sent out to each potential client, he also added his business card, a page of testimonials provided by current or previous clients, and a sample of his work. It’s extremely important to invest in your brand and its service offerings, when and where you can. If you: a) haven’t thought about your branding or b) it doesn’t represent you and your services, you are immediately compromising potential client leads. First impressions count so make sure your branding is in tune with your business.

This method proves that although direct marketing works wonders (and is a lot quicker), it also has its time and place, and sometimes, stepping outside the box and going that extra mile for clients, reaps the benefits you would have otherwise missed out on to competitors.

Looking for marketing advice? If the answer is yes, give us a call today on 01792 825624 to find out how Thomas Design can help to grow your customer base.

Date: 02.11.16

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