Back to school: The basics of self-promotion
Promoting your business to people, even people you know, can be an awkward but essential exercise in confidence, and growing your business. It’s crucial in generating leads, because if you don’t believe in yourself or what you can offer, why should anyone else?
Self promotion can help you pursue leads, and learn vital skills when it comes to online marketing. You’ll quickly learn what does and doesn’t work, and where to focus your energy.
Some of us find ourselves the easiest thing to talk about, after all, who knows you better than you? Trying to sell your skills and services to consumers is a whole other ball game. It’s hard to talk about yourself in a way that doesn’t come across as braggy, or self-centred. After all, perception is critical.
If you brag, you’ll be branded as a shameless narcissist. If you don’t, you won’t be able to showcase your expertise and success rate. It’s all about balance. If in doubt, remember this simple rule: There’s a fine line between cocky and confident.
It’s also worth remembering that you will need to manage your whole image, not just the online version of yourself. Everything needs to be consistent, and the face you present to people must align with the voice that speaks to them on social media every day.
Lesson #1 – Your personal voice doesn’t have to disappear
One of the biggest mistakes you can make is to assume that you have to sound like everyone else. The problem is that this tends to make your online persona seem robotic and strategic, which is not the goal of social media. You want to connect, and you want to make conversation. Think about how you do this in real life, and apply this to your online voice. Get in the head of your consumer, and talk with them, not to them.
Lesson #2 – Take pride in what you do
Don’t talk about how many hours you work in a day, don’t complain or boast about work ethic. Celebrate milestones, and promote bigger achievements. That’s what will get people to invest in you, connect with you, and use your services. Also take pride in what information you’re putting out there, the delete button isn’t as fast as a screenshot these days, and you don’t want to be publishing posts with mistakes, errors, or anything offensive.
Lesson #3 – Talk about something other than your own offering
In order to really get people to believe in you, you have to show them that you’re informed. You have to be up to date with industry news and trends, and you have to become a one stop resource for people. This can seem like it takes a lot of time, but taking ten minutes every day to scroll through the latest updates online can make a huge difference to what you’re telling your audience.
If you’re looking for more advice on growing your business with social media, get in touch with us at Thomas Design.