Once you’ve got a company website up and running, it can be tempting to think that all of the hard work is done. People are visiting, clicking around, and sometimes, they’re getting in touch.
After a while, things can start to look a bit stagnant. So when is it time to consider a redesign?
Often, people redesign their website for plenty of bad reasons.
Now, we’re not advising you to redesign your website every 6 months. If you redesign too often, the likelihood is that your website will often centre off brand, and confuse the consumer as to who you are. Your brand will look disjointed, indecisive and impulsive. Those are three things you really want to avoid.
Although the competition might have recently launched a redesign, that reason is not enough to warrant a complete restructure. One of the worst things you can do is obsess over what other people are doing, and comparison can be an unhealthy habit.
So, why should you redesign?
Despite the many reasons businesses use to redesign their websites, the one that really matters is the most is changing things for the customer. If you’re changing things for them, it will ultimately do good things for you in the long term. According to Marketing Sherpa, you can increase your revenue by as much as 34% by redesigning your company website.
If you are starting to feel that your company website is looking a bit tired and has been up and running for a while, it might be time to take another look at it. Especially if it is not producing the results you imagined.
A redesign lets you reassess and revaluate your brand, and plan where it’s going. This is the chance to make your website more customer focused, more experience orientated. This is the opportunity to fix how it works, how it resonates with the audience and how it provokes a response. A redesign isn’t all about selling, or branding, even though these influence the overall design of your website.
A complete revamp can help update conversion rate by learning from old tactics. You will be looking at what call to action demonstrated the highest response rate and what blogs have performed well. You’ll be able to assess what offers have had people ringing the office, or sending queries.
Consistent and thoughtful branding can help build trust, and a new look demonstrates growth and that all important impression for regular visitors: evolution.
A worthwhile investment
Let’s cut to the chase, a redesign takes time, and money. So it has to be worth it. Any investment needs to show results, and as a full digital design agency, we’re always delivering those tangible outcomes.
According to Hubspot, 76 % of people say the most important factor of any website is how easy it is to use. So it may be worthwhile to de clutter and say goodbye to anything that isn’t adding any value to your customer’s experience. Additionally, technology is always changing, and design trends are constantly evolving or disappearing completely. Having a website that is outdated by five years really won’t do much more than frustrate website visitors.
The best websites are well designed, visually pleasing and overall, exist as a hub of must read information and essential services.
Does your website tick these boxes? If you need more advice on how to get a great redesign, get in touch!