How to grow your business with AdWords
Finding the right advertising for your business can take a bit of a Goldilocks approach. What works for one person, might not work for another. Whether it’s print, broadcast, radio, or online, there is no one size fits all approach. However, Google AdWords is something that has been around for over 15 years, and there’s a good reason for that – it works.
Delving into online advertising can be a bit of brain work. It can be very confusing, with a lot of terminology and complicated ideas, at least for the average person. To sum things up, online marketing is about raising your profile in those online spaces where people are searching, and where they spend the rest of their time when they’re not searching.
Doing the homework you need to do can help you get your head around things, and give you a wider understanding of how things work. However, not everyone has the time to commit to this.
Additionally, you might not have the time to manage your ad campaign effectively, due to other time consuming projects or the general day to day responsibilities of running a business.
Outsourcing someone to control and manage your AdWords campaign ensures that everything runs efficiently, and that you’re able to get your hands on the nitty gritty when it comes to numbers and analytics. When you’re trying to run a business, it’s not always easy to find the time to do it yourself.
An investment in AdWords can grow your business and attract new customers, and it has plenty of features that you can use. It’s not just appearing in search results, it’s appearing everywhere – at least on every Google owned website. This means you’re opening up your business to a bigger, busier marketplace. YouTube alone boasts viewing figures of over 6 billion hours of videos viewed every month, and now that it is owned by Google, can make a huge difference in your business’ visibility.
That’s not forgetting Gmail, another powerful space for online advertisers. Ads in Gmail appear under the Promotions tab of the inbox, and functions by targeting consumers based on their Google account activity and history. The trick to remember is to write encouraging, tempting, and curious subject lines. You want the user to feel like they have to open the email, in short: click bait, but be careful not to completely fool your audience as you want to build long term trust.
Learn what your consumer is looking for
It might not also come as surprise that AdWords is more than keywords and appearing in search results. A good exercise is to trial the tool, so that you can set and manage your own expectations. It can also take some good research and a solid understanding of your brand and consumer, in order to create the most compelling ad.
To do this, you’ll need to spend some time browsing as a consumer, rather than a business owner. This will help you identify behaviour, needs and areas of improvement.
For example, some consumers may find that displaying price points can cheapen a brand, and would prefer a heavily branded approach over the nitty gritty details of pricing. In the same way that some people don’t like carrying a plastic bag covered in “Sale” slogans, some people prefer not to see prices displayed upfront.
Ultimately, AdWords can target and deliver customers who are ready to purchase and are more likely to convert, especially with the Customer Match feature, which targets those already expressing interest in your business. This tailors the advert to the consumer, based on their place in the consumer journey.
Want to know more?
If you’re looking for more information on how AdWords can help your business, or need to request pricing, get in touch with us at Thomas Design on 01792 825624