Hot tips for making the most of your brand outdoors this Summer
Are you making the most of your brand outdoors this Summer?
This time of year is a popular season for outdoor events in particular and now is a great moment to make sure you’ve got all the marketing materials you need to effectively market your business outdoors and at events.
It’s an excellent opportunity to audit your marketing materials and make sure your graphics and print materials are all up to scratch.
Do they look professional, accurately reflect your brand and communicate your key messages to your current and prospective customers?
If the answer is no, then it’s time to act.
Our experienced team of designers can help you with this from start to finish, from initial planning and consultancy through to the design, print and installation of branded marketing materials.
To get the ball rolling here’s a useful list of items to consider for visual impact outdoors and at events to help ensure you’re making the most of your brand.
Whether it’s a permanent sign at your business premises or temporary signage for a special event, signage is crucial for any business. Size matters so it’s important to ensure the design and production has been fully thought through to make sure each sign is visible and legible to passing footfall and traffic and creates an immediate and lasting impact.
Also known as vinyl banners, PVC banners are cheap, weather-proof options that work well for outside locations and are ideal for advertising events, special offers and promotions.
Pop up display stands
Pop up display stands look highly professional and have become the industry standard for exhibition stand displays. Available in curved and straight designs and easily transportable in the back of a car, these large format display stands are excellent long-term options for exhibitions and other events.
A boards and pavement signs
How many people walk or drive past your premises each day? For businesses reliant on high levels of footfall well-designed A boards and pavement signs can be particularly effective for grabbing the attention of people passing your business and getting them through the door.
Flags are a less common option and offer something a little bit different for brands. And with the Rio 2016 Olympics just around the corner maybe it’s an opportunity to either show your support for team GB with a union jack, or back the Welsh athletes with a Welsh flag flying at your premises or event?
Quirky promotional items
Finally, don’t forget about other seasonal branded promotional items you can offer your customers this summer. It’s been pretty hot lately so what about producing branded hand held mini fans for customers? Or how about branded sun glasses or cool summer hats?
Get your thinking cap on now and call us on 01792 825624 to discuss how we can help you squeeze the most out of your brand this summer.