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The only reason you need to hire a graphic designer

The only reason you need to hire a graphic designer

Date: 13th July 2016 | By: admin

When you’re just starting out, it can be easy to cut corners. Every decision maker finds themselves with their hands full at some point, and some things get put on the back burner, especially when deciding what needs to be outsourced.

If you still need convincing in outsourcing the design of your brand, e-commerce site or print materials, it all boils down to one thing – image.

Your reputation is the one reason you need to invest in a professional designer for your website, branding and promotional materials. Human beings are visual, and image means everything when it comes to a customer’s first impression.

We’ve said it before, but your website is your shop window, and how you build, design and maintain it matters. Additionally, a professional branding job will ensure that your business looks and feels credible, an essential component of building trust with your customers.

If you’re only going to have one thing, it needs to be a designer. It’s a universal truth that most people like an easy option, and a bit of DIY branding and printing might seem like the most cost friendly option.

However, in the long term, we all know the impression left by a couple of rushed DIY jobs. Nobody wants to do a bad job, but without the knowledge and equipment of a designer, there’s little direction and it can be tough to replicate the quality of a professional job.

These are the top reasons to hire a designer for your web, branding, and print needs.

1. Time effective

Nobody has a lot of time on their hands these days, especially business owners. With meeting the demands of staff, customers and family, it can be tough to juggle it all, without carving out the time to complete a comprehensive branding mission.

Everybody has their own expertise and know-how, and the same applies to designers. A designer can sit down and discuss all the options, and has the capacity to turn work around quickly and effectively. Long story short, a designer can turn all of your ideas into reality, giving you more time to focus on the nitty gritty details of running a business.

2. Cost effective

In the long term, a designer is the most effective way to create your web and branding materials. A designer already has the software and materials needed in order to create exactly what you need, sparing you the cost. Although it might seem cheaper to create your own materials and print at home, you may find you’ll outgrow these tools pretty quickly.

3. Branding

A designer can keep your branding in check. It seems obvious that all branding materials need to be consistent, but many people can easily be swept away with ideas that could be kept for one off marketing campaigns.

Every business wants to capture the attention of its audience, without begging for it. A designer can advise you on the best way to develop your brand, and create a unique visual representation of your company ethos and services, without you having to worry about longevity or quality.

4. Visualising your business

You might find that you have lots of ideas swirling around, and can verbalise what you want without being able to visualise it. A designer is well prepped to convey your message, and a strong brand can help you achieve the results you want, both online and offline.

5. Expertise

If you’re trying to design everything by yourself, it can be easy to get stressed or start doubting your vision or skills. A designer will put you at ease, and that trusting relationship will mean that you can leave your needs in the hands of someone who has experience in delivering high quality results, time after time.

For more information on branding, web or graphic design, get in touch with us at Thomas Design on 01792 825624.