Designing your business card
In an ever developing digital age, it can be easy to assume that business cards are old hat. While we’re constantly connected to the world with social media and a strong online presence, it can be easy to forget that it takes more than a Tweet to connect with people beyond a computer or smartphone.
It can be easy to assume that everyone has a good memory, remembering not only your name, but your business. We tend to assume that people will Google us, or send us a friend request, and rely on the power of human memory. Unfortunately, this doesn’t always work, and people aren’t always proactive.
Many people choose to design their own cards online with a quick and easy service such as Moo or Vista Print. While these are ideal for temporary and cost effective marketing tools, nothing can replace an intricately designed, thoughtful business card.
A company with experience in graphic design and branding can turn a simple piece of paper with a name and phone number into the ultimate business instrument, ensuring it is as memorable and personal as it should be.
As with any other marketing materials, your business card should align with all components of your branding efforts. Contacts will expect you to have a business card to exchange, and they’ll want to see some personality, as well as a comprehensive brand.
Think about trends, colours and typefaces. Do they fit in with your branding? Your business is so much more than a logo and a name, and it all boils down to the nitty gritty details. A business card is not only a reflection of your business, but a reflection of yourself.
You won’t want to cut corners with the one thing you’ll be passing around at networking events, conferences and meetings. Most people with a sharp eye can spot a DIY business card a mile off, and while being budget friendly, they don’t often have the desired effect.
If you work in a creative industry, you’ll want a card that reflects this. You’ll want to think about materials, like transparent papers and cards. As well as diverting away from the traditional materials, reconsider the shape of your card. Why not go for a square Instagram style shape, rather than the trusty old credit card size? Or use curved edging? These small differences can set your business card apart from your competitors.
Additionally, be cautious not to clutter your card with too much text or a confusing variety of visual elements. Use Pinterest to identify designs that are interesting and relevant to your business, and ask a designer to put it all together with your brand and personal features.
Ultimately, thought and creativity will prevail in terms of business card design. Unlike with digital tools such as websites, a business card is cheap, affordable, and won’t need to be constantly updated, but you’ll want to invest in a design that stands the test of time, and exceeds first impressions.