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An Apple a day: Mobile web design tips

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An Apple a day: Mobile web design tips

Most people are accessing the Internet from their phones or tablets, and favouring these devices over the traditional computer or laptop. This means your website has to be mobile friendly, or it simply won’t serve its purpose.

Human beings are impatient, especially due to the advancements of the Internet. We want results, and we want them instantly.

Anything longer than a few seconds and we’re tapping our screen with frustrated thumbs. Speed is just one of the important things to consider when adapting your website for mobile use. We’ve come up with some basic reminders of things you need to remember if you need to take your website to the next level by making it mobile.


There’s nothing more annoying than clicking a button on a website, only to have it take up to a minute for it to realise that you’ve pressed it. It’s like watching something in slow motion, over and over again.

You have one chance to win someone over before they jump straight to a competitor, so you don’t want to waste your chance with something as simple as responsiveness.

Elegant design

You might have a crisp and aesthetically pleasing desktop design, with scrolling panels and high quality visuals. Getting the initial design is half the battle, so brownie points if you have that one in the bag already.

You need to make sure that your mobile design has the same quality, without affecting its efficiency. A good designer will be able to advise you on how to transition your website into a mobile friendly version of itself.

Using wide spaces and white as a primary backdrop screams simplicity and cleanliness. Keep things basic, but thoughtful. Incorporate your branding subtly but well, and keep the text simple. For large bodies of text, think along the lines of simple system fonts.

Internet users are scanners by nature, and this habit increases with the use of a smart phone or tablet. If someone is on the go, they need minimal information and they need it quickly.

Additionally, limit the use of ads on your mobile site, as they can become distracting and usually frustrate the user when they want to jump straight to the important stuff.


This seems obvious, but you wouldn’t believe how many websites miss this one out on their mobile sites. Don’t miss the opportunity of letting people get in touch, so keep contact information updated and visible.

Above the fold

Like with a newspaper, the most important information should come above the fold, meaning that you shouldn’t make your users scroll to figure out what exactly you do.

Appropriate pages and content should be easy to find, meaning there should be a user orientated flow of content and information on the screen. With mobile use, your customer won’t be interested in hunting for the right information.

Don’t Flash

Flash won’t work at all on any iPhone, and it slows down Android phones significantly. Avoid the hassle and cut out Flash altogether on your website, and look for suitable alternatives.


You need a mobile page available for every desktop page, so don’t cut corners with your web content. It won’t take long for people to pick up on it.

For more information on how web design can align with your business objectives, please get in touch with us at Thomas Design.

Date: 07.04.16

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