Why content matters in 2016
Although it’s easy to belong to the school of thought that believes that a visually aesthetic website and strong voice on social media is all it takes to grow an online presence, more and more businesses are refocusing their energy on producing well written and researched content.
Once you have your visually pleasing images and high quality website, you may wonder “How do I keep people coming back?”
The answer is by giving them something new to come back for.
Creating and maintaining a content strategy for your business is a great and cost effective way to generate traffic and leads online, with more businesses choosing to share blogs on social media to meet the demands of the online market.
By now, we are very much aware that blogs have taken over the internet, with some hobby bloggers even making their corner of the internet their career.
In 2016, it’s all going to be about playing with storytelling and being creative with information, products and services.
We’ve put together some pointers on how to focus on your content strategy over the next twelve months.
It’s a lot easier to stick to deadlines when you have them in front of you. Create a content calendar for your website to ensure your posts remain well timed and well planned. The worst thing you could do is rush your content and end up confusing your audience with mixed messages.
Regular content is also a way of contributing to your SEO efforts, simply by using focus keywords in the body of the post. The distribution of these blogs on social media will also aid in building your Google ranking, so remember to share across all platforms.
Use of multimedia such as GIF images which is very prominent on Twitter, is predicted to be a huge trend for online content marketing in 2016.
There has also been a rise in video marketing over the last twelve months, and videos can often be recycled into future blog posts or marketing plans.
Avoid keyword stuffing
Remember that you are not a content farm churning out unreadable content made for algorithms and Google. Always remember your target audience and write in a style which is easy to digest and understand. Sometimes with SEO, less is more. Focus more on the quality of the content, and less on letting keywords clutter your content.
The best part about creating a portfolio of online content for your business is that all content can be recycled into case studies, white pages and handbooks. Re-using your content ensures that you get the most out of it and that your audience still has access to the information if they missed it the first time around.
To learn more about content strategy and SEO, contact Thomas Design on 01792 825624