New Year’s Resolutions Your Business Needs to Keep
It’s that time again.
Whether you’re feeling too full of cheese and Quality Street, or simply want to trim the fat, chances are you’ve made some resolutions by now. If you’ve really had a good think, you probably have some set in place for your business.
For today, let’s focus on your online ventures. The likelihood is that you are well aware how important the internet is to the overall success of your business.
Whether you’ve been online for years, or have just made the switch, here are our top resolutions for managing your website and online activity for the next twelve months.
On average, 77% of internet users read blogs, and what’s more, 46% of people read blogs more than once a day, according to Hubspot. If you don’t have a blog on your website, you’re missing out on a plethora of ways to engage and maintain an audience. Blogs are a prime way to create fresh content for social media updates, and provide you with something to say even on a quiet day. They can be adapted into infographics, discussed in comments, and can be read in someone’s lunch break. They are quick to read, easy to consume form of content that requires scheduling and planning.
We advise you to schedule your blogs by maintaining a growing list of topics should the inspiration well dry up, or better, to create a content calendar to provide you with very real and visualised deadlines.
Missing a week may not seem like a big deal, but your audience will notice if they keep clicking your blog page to stale content.
Remember to recycle your topics, and teach different lessons. You’ll find you will collate useful content that can then be used for handbooks or newsletters.
Need more convincing? Hubspot estimate that companies with blogs generate 126% more leads than those without.
We’ve all seen the viral, shareable videos that bombard our newsfeeds. YouTube is now the second biggest search engine after Google, towering over other search machines such as Bing and Yahoo. By now, you may have seen the rise of popularity of Youtubers and vloggers, and videos are the most visual and personal way of interacting with your audience. You need to hold their attention, and if you do that, you’ll be on the right track. Videos also provide you with content to promote, subjects for email newsletters, and the opportunity to reach a wider audience.
The New Year is a great time to upgrade your website design, as everyone starts a new chapter in their life and business ventures. The important thing to concentrate on? Above all else, website speed. If you don’t fancy a complete overhaul or rebrand, simply update your website speed and mobile functionality. If your website takes longer than a few seconds to load, chances are your audience will bounce straight off the page and back to a search engine, or worse, a competitor.
It’s not enough to have social media accounts for your business, they need to be managed well. You may have had a great year in 2015 on social media, but that doesn’t mean you can slack off in the first few months of 2016. Social media takes great effort and care, so put a lot of time into maintaining it. You will reap the rewards.
For more advice on how to grow your business online, call Thomas Design on 01792 825624