Blog Article

Rebrand it: Why you should overhaul your brand in 2016

Sign up and start improving your Google rankings and website traffic today!

Rebrand it: Why you should overhaul your brand in 2016

 

During the last twelve months, you will probably have noticed some changes in how you conduct business, and the results you achieve. But what happens when you aren’t reaching your target audience as effectively as you hoped?

As the New Year approaches and you clink your champagne flutes to another year of business, you may start to wonder where to go next.

One solution to this is a company rebrand.

It is possible that you haven’t rebranded your company since it’s birth, or that your last rebrand was a few years ago.

An important factor of your rebrand is your web focus. How can you change your company’s visibility and online success rate? And how can you attract and generate leads?

Why rebrand?

A rebrand allows you to monitor the technical aspect of your online efforts, such as SEO and content marketing, and can revitalise both of these tools. A rebrand will also allow room for your business to grow, unlike a dated brand which will restrict your room for development.

Humans are essentially very visual beings, and your eyes are drawn to clear, vibrant and attractive imagery. A new and carefully crafted rebrand will ensure that your business in particular remains memorable for prospects, and impress current clients.

If you decide to rebrand for 2016, your company will demonstrate it’s forward thinking behaviour, and will outshine it’s competition through the use of current design and web trends.

Occasionally, similar businesses may also maintain a similar web presence. A rebrand ensures that your business will stand firm among a sea of big fish, and will help you streamline your company identity.

A rebrand may also reflect significant changes in company mission, ethics or philosophy, and it may be the ideal way to encapsulate your key message and ideology to your target audience. No one likes to be misunderstood, and a strong brand will aid in your efforts to be understood as an expert in your industry. Your strategy may have altered since your last rebrand, and this is another important consideration in your rebrand efforts.

Rebranding as a project

Rebranding is a costly and time consuming endeavour, and will need to be coherent across all aspects of your business, but your online presence is one of the most important to concentrate on.

You will need to allocate a fair amount of time to crafting new content and updating company blogs, press releases and mission statements.

Users are utilizing the internet in new ways, and ways to use digital technology are in a constant state of growth, so be sure to seek expert advice before going through a brand overhaul.

Remember that allow both your company and consumer crave a new sense of change, that you must maintain a core familiarity within your rebrand. A rebrand is essentially a very sensitive project, and we recommend seeking outside advance, and taking the appropriate time needed to overhaul your brand.

For more advice on rebranding, please contact Thomas Design on 01792 825624

Date: 17.12.15

Our Clients

Clubhouse Brewing Company in white on a transparent background
White Boulder logo with a red icon on a transparent background
Cawdor Cars logo in red and white text on a transparent background
Clee logo in white and red on a transparent background
White Big Retreat Wales logo on a transparent background
Direct Kitchen Doors logo in green and white on a transparent background
Assured Property Packs logo in white with a red tick on a transparent background
DRS FM Services logo in white with a purple arrow on a transparent background
EFT Consult logo in white and orange on a transparent background
TJB logo in white and light green gradient on a transparent background
Neath Port Talbot Council logo on a transparent background
James & Co Property Surveyors logo in white on a transparent background
Swansea University logo in white on a transparent background
White Kaymac branding and logo on a transparent background
Include logo in yellow on a transparent background
Energise Renewable Energy in orange and white on a transparent background
Practic Creations logo in white with light blue gradient swirl on a transparent background
Automated Marketing Partners logo in white on a transparent background
Weaver Motorsport logo in blue, white and black on a transparent background
Ten21 branding with transparent background
White Unit9 logo with transparent background
Barry Male Voice Choir logo in white on a transparent background
White Sinners logo with transparent background
GBR Technical Services logo in white on a transparent background

Boost traffic, generate leads and increase sales with our SEO services