There is always a twinge of satisfaction when you type a word into a search engine and up pops your company name, but how often does this happen to you, and are you ever left wondering why you are on the third page of a search engine, instead of sitting proudly on page one?
It increases your searchability
Well since most search engines have complicated algorithms it means if your website is not populated with up to date content, then it will gradually slip down the list. So here at Thomas Design, we have put together some compelling reasons why you should consider business blogging.
First of all, you have to put yourself in potential customer’s shoes. They may have no idea who you are, but if they type in website design South Wales, and your business turns up on the first page, they are more likely to click through. The reason why you are on the first page is because the website has enough up to date content that search engines see you as a trusted website. Blogging means there are more pages on your website with relevant content which means more opportunities to appear on page number one. Don’t forget, that every blog should be shared across all social media, which in turn should be shared by your followers, leading to new customers clicking through to your website.
It creates more leads
We can be very fickle creatures sometimes, especially when it comes to spending hard earned money on things we need, so if you go to a website that has little or no information about what you are looking for, in all likelihood you will go elsewhere. Having an updated blog will show that you are serious about what you do, and you actually know what you are talking about. If you include a call to action in the blog so “call us now to save 10% on your new website” will attract people to click through instead of leaving the end of the blog empty.
A blog is for life not just for Christmas
Once a blog is on a website, it doesn’t just disappear – it is shared on social media, and shared again, and so on and so on. The results don’t last one day, once it is ranked in a search engine it will continue to draw traffic and leads.
So get in touch with Thomas Design now to see how we can help with your blogs.
Don’t hesitate to call us directly on 01792 825624