If you’re looking for new ways to promote your business online, we'll share with you three ways of promoting your content, website, business or yourself as a person in front of the business to enhance your online presence in ways you may not have previously thought of.
What are the different ways of online promotion?
There are quite a few ways of marketing online that you might not have thought about, although they can be somewhat time consuming because in some of these places, just like physical networking events, you have to add value. Adding value can mean anything from giveaways, generally offering sound advice or being consistent in your posting, sharing or general commenting, this can all be perceived as adding value in these places. We’ll focus on three places that you may not have thought about.
LinkedIn is often limited to only sharing via your personal and business LinkedIn in the typical “share” way – why stop there? All those groups you follow or networks you belong too, why not start adding value to those? Comment on peoples publications, tell them what you think about it (try to be positive!), let them know that you are paying attention and want the best for them, this will allow you to get the most from these groups.
If you leverage LinkedIn groups as they should be used, before you know it your business will be getting referrals through LinkedIn contacts that you weren't previously because you will be getting your name out there more.
Reddit is an amazing form of social media for businesses if used properly, because of the vast user base and range of people who use the site, Reddit has a following for almost every industry. Reddit is broken into subreddits, these are basically sub-forums with their own management, rules and user base. The first protocol for efficient use of Reddit is making sure you’re posting into the subreddits that are useful to your business, otherwise the experience or advice you offer isn’t as useful to the user base as it could be.
Unless you’re offering value, asking for advice / opinions or genuinely think what you’re posting is relevant, never post links to your own website, unless there is a genuine reason it is widely frowned upon and will be an utter waste of time (likely getting removed by administrators for spam).
There are many types of forums, there’s general forums or business forums and there are niche industry forums for whatever business you’re in. Find those forums and use them to network with likeminded people in the industry, not only can you learn a thing or two from some knowledgeable people (if you find the right forums) but you could also potentially meet people who could refer people to you in the future. Again, to show these people you aren't there purely just to acquire business, you will have to add value to these forums by providing answers to questions people are struggling with or generally being helpful throughout the forums.
Hopefully you'll find these three helpful in the future, not all of them are plausible for every business but using at least one or two of them will definitely get you some more online exposure.