Social Media for Businesses
Yes to Social Media – But Which One?
Every business should use at least one form of social media, whether it’s for direct contact of potential customers or the slow battle for developing brand recognition. What type of social media depends entirely on your business and its current market, what are your competitors using? Are they having decent success on their social media platforms? Are they getting good customer engagement on these platforms?
If your competitors for example are using Facebook but they’re not getting any sort of engagement, building up a following or generally running any advertisement campaigns (paid for ones, you can tell this by whether or not they show up as an Ad on your timeline), you know that social media platform may be useless for the industry you’re in. So, what are the options? I won’t bore you by going through every single form of social media, so I’ll just focus on the 5 main ones and 1 outsider that not many people think of using for marketing.
Good for generally getting your brand out there, fairly priced advertising campaigns and you are able to get a good amount of outreach for your money. Facebook for business now basically requires monetary input due to its recent changes, so bare that in mind if you’re going to put a lot of time into Facebook marketing.
Twitter is extremely good for massive amounts of outreach to a diverse range of people, in terms of B2B Twitter has everything from major corporations to sole traders or freelancers constantly updating their feed and responding to messages. If you’re in an industry with a product/products good for photography and good stock imagery, Twitter may be a good social media platform for your business.
LinkedIn is an absolutely brilliant lead generator, if you’re selling B2B LinkedIn should be one of your staple social media’s without a shadow of a doubt, use it personally for yourself and for your business. Build your own personal network and use them to leverage business development, don’t be afraid to message people with a welcome to your business type of message and expect plenty in return!
Instagram is absolutely brilliant for businesses with photographic products, if your products have good stock imagery or general product photographs, Instagram would be a brilliant choice to use. Instagram is frequently used alongside Twitter for cross-platform sharing, this allows users of Twitter to share photographs uploaded on Instagram easily. If you have attractive products that work well in photographs, Instagram is a definite for your business!
Google+ is a brilliant way to improve your local search engine rankings and your local search in general (Google My Business maps). Occasionally updating your Google+ can build up a slow engagement from Google+ users. Make sure you get reviews on your Google+ page from business that have had a positive experience with your business in the past, this can help you become identified on the Google my business and boost your online reputation.
Now, Snapchat is an odd one, not many people think about using it but if you have a mailing list full of phone numbers or if you advertise it to your potential customers, it can be a great marketing tool. Snapchat will likely only work for companies in the creative sector such as material design, graphic design or any other creative field that has the ability to either get good, interesting imagery or videos, to use Snapchat effectively you have to be a massively creative company!
If you’ve decided social media is going to be a next step for your business but can’t decide which one or don’t know how to get started, give us a call and let us do it all for you!