How to Set up Google Analytics
Setting up Google Analytics – Four Easy Steps
Lots of people ask us how to set up Google Analytics for their businesses website, it’s something we believe everyone should be using if not to track your conversions (people buying from your site) – then at least to track your traffic.
We’re going to provide you with three actionable steps and one bonus to follow which will enable you to set up Google Analytics.
Step 1: Register a Google Analytics Account
Step one for properly setting up your Google Analytics account – register an account on the Google Analytics site.
This is a rather self-explanatory first process, without an account you’re not going to be able to connect your website to Google Analytics, hit the green sign-in button on the top right, follow it through to the next page and there’s a grey “Sign-up Now” button, simply click that and fill in your data.
Step 2: Add an Account
Assuming you’re logged into Google Analytics, you now need to hit the “Admin” button – this is going to take you through to the “New Account” page. Account Name can be anything, using your business name or website is going to be the smartest move here, Website Name is best to use your business name and your website URL is nice and explanitory.
After you’ve filled this out, hit “Get Tracking ID” – here’s where it might get tricky, but don’t be alarmed or overwhelmed, you’ll get a Tracking ID given to you which you will need to put just before the </head> tag in your base template – if you’re using MODx (as a lot of our customers are), you simply have to go into “Elements” on the dashboard, go into “Chunks” and find the “Global” chunk, select the “head” link and put your Analytics Tracking ID before the </head> tag as previously explained and there you have it.
Step 3: Track the Analytics Software
After you’ve added the Tracking ID, it’s just a case of waiting and keeping an eye on what date your website has been tracked from, the Analytics typically starts tracking within 24 hours but can take up to 48 hours from the initial input of your ID.
When your website is being tracked, the only task then is keeping an eye on all aspects of your traffic, their locations, what times they visit your website etc. so if its set up, you can sync this data with your Google AdWords campaign to maximise the results.
Step 4: Bonus Round!
Here are a few frequently asked questions about Google Analytics which you may need to know after you’ve set it up:
What location is my traffic is coming from?
Go onto the “All Web Site Data” underneath your website’s Account Name, select “Audience” from the sidebar on the left then go “Geo”, then “Location”, this will allow you to distinguish where in the world your traffic is coming from, enabling you to target your marketing accordingly.
Which metric matters most?
The default metric that’s going to show is “sessions”, under the “overview” tab there’s a drop down option, the two main metrics you want to monitor are “sessions” and “% new sessions” which basically shows how many visits your website has had and out of those visits, how many are new visits.
If we lost you on any of these Steps and you still don’t know how to set up Google Analytics, drop us an email or fill in our contact form and we can do this for you for as little as £45+VAT.