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Improve Website Conversions

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Improve Website Conversions

Improve Your Websites Conversions Today

First of all, what is a conversion? I class a conversion on a website as a form completion, a link back to your website for content you’ve written and potentially, a positive social mention, but for the sake of making it easier, we’ll focus purely on a conversion being related to a form completion.

Website conversions are what the majority of businesses aim for from their website – if you’re not converting your visitors, there are quite a few steps you can take to improve on your current efforts!

A / B Testing

A / B testing is the process of running two or more (although it’s advisable to start with a smaller amount of versions not to confuse things) versions of your website alongside each other and running it through Google Analytics so you can track which version produces the best results. After a longer period of time, you will start to find elements that work better than others and incorporate those into your website, for example, you may find a darker colour produces better conversions than bright, vibrant colours, so you can change the final version of your website accordingly.

Split testing is very good for maximising your conversions, without using it you may find your website doesn’t convert as much business as it otherwise would.

On-site Copy

On-site copy could be the difference between a visitor reading your website then instantly leaving and a visitor being engaged with your content and going onto another inner page. Content evokes feelings and emotions, people tend to forget that they’re not writing for search engines but for actual people and without engaging content that isn’t spammed with keywords, the chances are you’re losing a lot of custom.

Remember what you’re writing for, do your research and write engaging, concise content so people can enjoy and share your content!


Feedback is an often underrated value for a business, getting feedback from your valued customers or even the general public is something you should value, if somebody tells you something looks bad or doesn’t work on your website, the chances are they aren’t the only ones thinking it!

Reach out to your customers – ask them what they like, what they dislike and what they think you can improve on, take it on-board, not only will that improve your customer retention but it’ll also allow you to develop on areas that may be lacking.

If you’re looking to improve your conversion rate, these are just three of the ways we recommend you do so, by improving your conversion rates you’re improving your chances of making that final sale massively. If this all sounds brilliant to you but you have no idea where to start, drop us an email and let us help, contact us today!

Date: 09.07.15

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