Blog Article

Adwords – How It Can Help Your Business

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Wondered how much money people are paying for the ads in Google or considering AdWords for your business? Find out three of the most advantageous uses, features and extensions you can use whilst running a Google AdWords campaign.

If you haven’t started using AdWords but your competitors are you're missing out, three of our top reasons will be explained a little later.

Google AdWords is a huge market, the smaller businesses are able to rank against the big guys in their market by simply out-bidding and optimising them, as long as the budget there it's a level playing field, and this seems to be a growing trend on AdWords with smaller companies bidding against bigger ones for certain keywords, phrases and industries. But why use AdWords? What are the advantages? Here are three of our top rated AdWord extensions, features or uses.

Call Button for Mobile

Imagine it, your customer is in need of your service so they search your industry / service in Google, we’ll use plumbing as an example – in this instance the top three search results that show up are advertisements, one of which has a “Call” button allowing them to simply click to call. How much of an advantage is that going to be for your business?

Not only are your customers then able to call you, directly from the search engine, but you’re also appearing at the top of the search engine results page (this will vary significantly) – this could be the difference between getting one enquiry per week and ten, a call button is the most underrated and simple to add extensions on AdWords.

Bid Adjustment

Being able to adjust your bid in real time is something you may not have known about AdWords, lots of people assume advertising on search engines is extremely expensive, it’s not!

You can spend as much or as little as you want, if you want your daily budget to be £15 or £500, you can go as high as you want. Make sure you remember that your bid doesn’t automatically give you conversions or even clicks, your writing of the content on the advertisements has to be eye catching and really speak to the customer, portraying your companies message.

Dynamic Keyword Insertion

Dynamic Keyword Insertion is something a lot of people don’t fully understand in AdWords and if you’re not using it, you could potentially be losing out on a significant amount of clicks. Keyword insertion is going to set you apart from the pack, if your competition aren’t using it you're going to be giving yourself a competitive edge over them. For example, if your dynamic insertion was to be Plumbers in Swansea, but your alternate locations were Cardiff and Llanelli, you could add those two replacing Swansea in different ads then, depending on the location of the person searching, they will get the ad that is most suitable for them.

All in all, it's not advisable for somebody with no experience in AdWords to go starting a project without at least guidance by professionals, this is purely because of the monetary risk you run. Although you can set a low budget, not getting any work from that budget is a looming possibility if you don't optimise your project properly. If you're looking to start using AdWords but you are unable to spend the time required or simply don't know how to use it, contact us today and let us help you shape your businesses online selling methods.

Date: 02.07.15

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