Remarketing to Improve Branding
The most frequent question here will be what is remarketing?
Remarketing, also referred to as retargeting, is the process in which people who have visited your website previously receive advertisements set-up by you to directly target specific interests they may have (basically another form of Pay Per Click). For example, if you run a plumbing business and somebody visits your website, whatever other sites they visit that have ads enabled will show your advertisement (depending on how many other websites they have visited also have a remarketing campaign).
What does it do?
Remarketing is a brilliant form of advertising, getting your brand in front of potentially everyone who visits your website and allowing you to specify and change a variety of things within the campaign including how long your ad follows certain people for. Remarketing can seriously help your business not only on a branding level, but also with sales and conversions, if it isn’t something you have at the very least considered by now, we would most certainly recommend it. Conversion tracking is a feature not to be underrated on AdWords, being able to develop your ads depending on trends people follow when clicking and converting, it also gives you a chance to test the reaction your website gets from potential leads.
How do I make it work?
If you’ve used AdWords before it’s much like a standard campaign but with the twist that instead of showing up on the top or side of the SERPs (Search Engine Results Pages) your ads will show on other websites that have ads enabled and depending on what ad the webpage selects to be shown, it can be quite an imposing image. Making sure all of your ad banners are well designed is vital, without precise attention to detail in the design your campaign could go from being a great earner to something people don’t even pay attention to, let alone click on.
How much does it cost?
To run a campaign in theory all you need to do is manage and oversee the campaign, changing the costs when need be or the bid method if your campaign begins to run stale, so it depends on how much you value the time taken to manage it and also how much you are willing to spend per day. The campaign itself works on either a per click or per conversion basis which basically means you either pay for each click you get on the ad or you pay for each conversion you get from the ad (such as a form completion).
Remarketing campaigns if done properly can give you a high amount of brand awareness for an extremely low price, don’t let this competitive edge pass you by.
If remarketing is something that interests you but either you don’t know how to do it or you simply don’t have the time, contact us and let us manage the campaign for you!