Service Level Agreements – The Advantages for a Business
The Advantages of SLA’s for a Business
Service Level Agreements (otherwise known as SLA’s) when referring to web design and web development are contracts that can offer customers a variety of options, if your website could be kept up-to-date, fixed in a timely fashion should any issues arise and constantly improved where possible, would you consider one? If not, you should!
Many people are of the opinion that a website doesn’t need updates, maintenance or analytics where we are firm believers that it requires all of the above and then some. Having a website online is one thing, but ensuring it stays online and is performing to the best of its ability is another, an SLA can offer that piece of mind by giving detailed reports on how to improve on and off site issues or errors that can arise from anything as little as changing the content on your web page.
Why Service Level Agreements (SLA)?
Ever visited a website to find a “website is down for routine maintenance” message or an error message on a page your trying to view? Those problems are losing that business potential customers and more than likely, a decent amount of money!
Having a service level contract or agreement is something every business that appreciates their web presence should at the very least consider. It’s the equivalent of a Formula 1 team not maintaining their cars properly, eventually the car is going to fall behind their competitors and lose their competitive edge, thus losing them races, fans and earnings, just like your website could (minus the races of course). You’ve built your business from the ground up, delved into the online marketing world by acquiring a website, built your website up with content, slowly improving the rankings, why allow yourself to fall at the last hurdle and not safeguard your website for the future?
What does a Service Level Agreement (SLA) do?
This doesn’t apply to all businesses who offer them, but at Thomas Design our SLA’s offer you some of the following:
- Website Maintenance or Upgrades – The amount of time spent depends on the level of SLA
- Technical Audit – A report telling you the problems on your website each month
- Website Analysis – An analysis about your websites performance
- Traffic Analysis – Analysing and tracking your websites traffic on a monthly basis
- Social Media Metrics – An analysis of how your businesses social media is performing
- Software Updates – Ensuring the software supporting your website is updated and maintained to the latest versions
SLA’s are a proven remedy to an underperforming website, having recently acquired a new customer from another agency who was suffering major problems with their website being hacked and having agreed an SLA with the customer, we quickly isolated the problems and updated the software on each site to prevent any further problems and to stop it happening in the future. Now remedied, the new customer is receiving significantly more enquiries and will only continue to grow as we help them improve and develop their site in the future, plus getting priority response and a host of other great features from their SLA.
If you would like to follow in this customers footsteps and receive the highest level of service from your service level agreement, improving and maintaining your website throughout the process, contact us today on 01792 825624 and we’ll help your website stay on track and winning races!