Why your small business should be using AdWords
Finding room in your budget for online business expenses can be a tricky but necessary part of building your company. It can be hard to motivate yourself to put extra pennies towards your online marketing, but in an age dominated by iPhones and apps, can you afford not to do it?
The instantaneous nature of the internet means that people expect to find what they’re looking for. They don’t want to go looking for it like its holy grail, which means you need to be visible even when you’re not trying to be.
As business owners and decision makers rarely have the time to invest in organic, one person marketing via social media and self-promotion, digital marketing tools such as AdWords are essential to the success of any online venture.
Using AdWords or similar tools puts you on the same level as top tier companies and brands. Such a campaign will reach your target audience effectively, whilst improving visibility and increasing sales. All of these are integral to the survival of your brand in an increasingly saturated online marketplace.
AdWords allows you to target your market in detail. This means getting your business getting more bang for its buck, as you won’t be wasting your budget on areas or markets that don’t have a direct correlation with your business. This means if you’re a restaurant, bar, or locally based business that you can target ads within your radius.
Unlike SEO, which can take months to measure after months of content strategizing and copy writing, PPC AdWords comes with the metrics needed to measure results in a timely manner.
The user dashboard for AdWords campaigns can narrow down exactly what’s working, and what isn’t. The dashboard allows you to track and set your own goals where you can measure traffic, sales and conversions and ROI.
Additionally, AdWords provides insight into what keywords are performing and getting the best click through rate, and what times users are finding you.
Set up specific keywords, for example, “Swansea car rentals” will result in more targeted results than “car rentals” or “car rentals Wales”. The more targeted and defined your search terms, the better the results. Using long tail keywords are far more beneficial than generic, broader terms, which your swamp your efforts and push your company further down the search results.
Not only will your ads appear on the Google search engine, but they’ll be visible within the entire Google umbrella, and with Google partners such as YouTube. AdWords campaigns also work in conjunction with Google Places, and will show up to users passing through or browsing the area. If you sell a great cappuccino and someone is looking for a last minute coffee before work, they’ll be able to find you.
With an AdWords campaign, you decide a budget that fits your needs, expectations, and financial limitations. This means you can manage your campaign without worrying about exceeding your budget. The scalability option means that you decide on a frequency and budget that suits you. The downside is that the lower your budget, the fewer ads will be displayed. Ultimately, you’ll get what you pay for.
SEO and content marketing are organic and effective ways of communicating with customers and building credibility. As with all marketing tools, they should complement other strategies. A tailored and effectively managed AdWords campaign can put you in front of your customer in minutes. Imagine the internet as a dartboard, AdWords can help you shoot right into the bullseye.
Our digital marketing packages start at £45+VAT. Give us a call on 01792 825624 to find out how we can help improve your online business.