While our design team can build your site and put you on the right social media services, you need to keep in touch with, and engage, your clients, customers or users. That will keep your business in their minds, raise awareness of your services and products, and keep a conversation going that may turn into more deals.
Keep in season/on trend
Anyone with seasonal ranges should update their social image banners on the likes of Facebook and Twitter to reflect what's currently hot, effectively creating free advertising. Be it a latest product line, summer or winter wear (business or holiday) or your latest offers, keeping the images up to date shows you take social media seriously, creates interest and provides variety. If there is nothing obvious then update your logo with a seasonal theme.
Build lists of followers
On Twitter or Google+, you can organise your followers into lists, which makes it useful for following particular topics or conversations. Keeping the most important people to your social media efforts on a relevant list (influencers, regular clients, prospects and so on) will show that you value them, and keep your posts and website higher in their priorities.
Focus your efforts on what works
See how the social media links on your main website are performing. If most of your visitors tweet about your site or products, then perhaps you should focus your social efforts on Twitter's service. Check regularly to see where there is growth and ensure you look out for growing social trends and new services to keep your site looking current by adding links and sharing buttons to them to help capture future customers.
Check out the competition
There's nothing wrong with having a peek at what any rivals in your field of business are doing. Explore their social media efforts and see what can be applied to your own sites and services. Bring your own voice and unique offerings to their approach (be it competitions, caption contests, different types of offers) and you can boost your audience and engagement.
What are your social media goals?
You shouldn't just be doing social media for the fun of it. Ensure that you have a business aim, be it a certain number of local followers, or people from your industry, or targets for people reaching your website from social media. Review these regularly to see what the progress is and focus your next efforts on meeting or beating those goals.