If you’re hoping to give your business a unique look and identity, the chances are that your first port of call will be to hire a graphic designer, but what happens if you don't know how to choose a graphic designer? Hiring a professional from outside your own organisation and giving them such an important role in branding can be a daunting prospect, but with these top five tips for choosing your graphic designer, you should have no problem finding a professional who’s up to the task.
1. Ask around
This is the simplest way to build up a list of potential designers who already have an established, positive reputation. Talk to friends and business connections who have used the services of a graphic designer before and find out who they’d recommend.
2. Decide exactly what you want
Once you have a list of possible designers you might consider hiring, decide exactly what service you’re looking for and narrow down your choices accordingly. If you’re looking to have a logo for your business made up, reduce your list to graphic designers who have proven experience in that particular area. If you need advertising material, then parse out the designers who haven’t previously worked on marketing campaigns. Ideally, this should leave you with a shortlist of talent, any of whom could prove well-suited to the task you have in mind.
3. Look at their website
This might sound obvious, but a graphic designer who’s good at their job will, almost by definition, have a well laid-out, professional-looking web-page or website. This is the first test any graphic designer should pass before you consider hiring them. After all, if they can’t create a good look for their own business, you can’t entrust yours to them!
4. Do background research
Once you’ve found a graphic designer you think looks promising, it never hurts to verify that gut feeling by looking up reviews of their work and comments previous employers have made on the quality of what they produced. It may take a little time, but it’s a lot better than discovering a fatal flaw at the interview stage.
5. Finally, remember there’s more to the choice than just picking the most talented designer
A good graphic designer is someone you can have a conversation and collaborate with; someone who will take on board your ideas and give you feedback and suggestions. If you feel like a designer may not be susceptible to your input at the interview stage, choose someone else! No matter how much of a wunderkind they might be, the quality of work will mean nothing if it’s not what you asked for.
If you're still confused on how to choose a graphic designer but you need somebody reliable, professional and keen to ensure you get the best quality work, give us a call today and let us help you!