By Swansea based Thomas Design
There’s more to Thomas Design than developing beautiful websites! That’s right, we offer a full range of digital marketing services to support and drive our clients’ online ambitions.
Our aim is to shape a business’s digital landscape by introducing tools which resonate with users in order to deliver real results.
Our digital marketing tools have been developed to work as a complement to your website, always driving people back to you principle on-line platform to generate interest, leading to new business.
These marketing tools include:
Pay-per-click advertising (PPC) allows you to make your brand highly visible through sponsored links on search results pages. PPC delivers instant traffic and specific targeting through the targeting for specific keywords combined with relevant demographics. We can create compelling ads that not only stand out, but also filter out those who are not your direct target audience to make sure that the quality of clicks is high and your money isn’t being wasted. We will also design a creative range of landing pages related directly to the PPC advert all designed for maximum conversion. As part of our service, we will monitor your Adwords campaign, adjusting accordingly and providing you with regular reports.
This is a feature that lets you reach people who have previously visited your website, by showing them relevant ads when they are online. We develop retargeting campaigns that will match the right message to the right people at the right time; this marketing tool can be used in multiple ways, depending on the type of site that you have, your business goals and your campaign type. Our creative digital marketing team offers retargeting support for websites and Facebook by developing the 19 different size banner ads that are required to implement a campaign, setting up and monitoring the campaign and adjusting according to business strategy development.
Email Marketing and Newsletters:
Email lets you communicate quickly and directly to your customers. Being able to create conversations with an engaged community is the key to a successful a successful communications strategy. We can create strategic email marketing campaigns which will keep you at the forefront of your customers’ minds including platform selection, content creation and an analysis of the results. Email newsletters are also an effective tool, particularly when it comes to keeping in touch with your existing clients. Newsletters offer you the opportunity to inform customers about new products, initiatives, special offers and other company news.
Content Strategy and Copy Writing:
We all have something to say; but we don’t all know how to create engaging, relevant and easy-to-understand copy which will draw your audience into your digital web. We have an experienced team of copy writers who understand how to put your key messages at the heart of every communication. Once these messages have been agreed and approved, we will develop a content strategy designed to hit the right person, with the most relevant message at the most appropriate time.
Social media all about the conversation. Let’s face it, you wouldn’t go and meet potential or existing customers without planning what you need and want to say. Well, social media platforms are no different. We know how to start, manage and maintain the customer conversation ensuring it works for your brand. In addition to setting up, optimising and managing your social media platforms, including the development and posting of content, we can also manage your advertising and marketing campaigns across multiple social media platforms from one central point. We will work with you and your teams to agree and deliver strategies that will make your social media presence work for your business.